AIWhere AI makes a difference

Where AI Makesa Difference

The software industry is being reshaped. Are you ready?

Artificial intelligence is fundamentally changing the way technology is created, delivered and used. It is redefining traditional development processes, challenging established business models and opening opportunities that were difficult or too expensive to pursue just a few years ago.

Software development is moving beyond writing code. AI is enabling smaller teams to achieve more, allowing businesses to experiment with new ideas and making advanced technology accessible to a much wider range of companies.

This is not just another technology trend. It is a structural shift in the IT industry — and it is changing what businesses can expect from technology.

02In numbers

AI Is No Longer an Experiment. It’s Changing the Industry.

AI adoption is moving from individual experiments to everyday business operations. Developers are incorporating AI into their workflows, companies are reconsidering how they buy and build software, and new AI-powered business models are emerging.

  • 89%

    of respondents in McKinsey’s 2026 survey report regular AI use in at least one business function.

  • 80%

    say AI has improved their individual productivity.

  • 32%

    say their organizations have decided against purchasing at least one software product or feature because they could build it internally using AI coding agents.

  • 44%

    report that AI is now being scaled across their organizations, rather than remaining limited to isolated experiments.

Source: McKinsey, The state of AI in 2026: On the road to ROI (external site), 25 August 2026. Online survey of 1,719 participants in 97 countries, 4 May–8 June 2026.

03Six ways

Six Ways AI Is Transforming the IT Industry

  1. Software Development Is Becoming Faster and More Accessible

    Traditional software development often required significant investment, specialized teams and lengthy implementation cycles. AI is changing this equation.

    AI-powered coding assistants and agents can generate code, explain complex systems, automate repetitive tasks and support developers throughout the development process.

    This means teams can spend less time on routine implementation and more time solving business problems, designing architecture and creating valuable features.

    The result is a new development model where smaller teams can take on more ambitious projects and businesses can explore solutions that were previously beyond their reach.

    What this changes

    • Faster development and prototyping.
    • Lower barriers to building new products.
    • More opportunities for startups and smaller businesses.
    • Greater development capacity without proportional team growth.
  2. The Economics of Software Are Changing

    AI is challenging the traditional cost structure of software development.

    As coding becomes increasingly automated, the cost of building certain applications and features may decrease. Companies can reconsider whether they should purchase ready-made software, customize existing platforms or build their own solutions.

    The distinction between buying and building is becoming less obvious.

    For businesses, this creates opportunities to develop solutions tailored to their processes instead of adapting their operations to generic software.

    However, lower development costs do not automatically mean lower total costs. Architecture, security, maintenance, infrastructure and quality assurance remain essential investments.

    What this changes

    • New possibilities for cost optimization.
    • More accessible custom software development.
    • Greater flexibility when choosing between buying and building.
    • New opportunities to replace manual processes with custom tools.
  3. Smaller Teams Can Deliver More

    AI is changing the relationship between team size and development capacity.

    Developers can delegate repetitive and well-defined tasks to AI tools, while AI agents can increasingly handle multiple steps in a workflow. This allows teams to distribute work differently and focus human expertise where it matters most.

    The traditional model of large teams working through lengthy development cycles is evolving towards smaller, more flexible teams supported by intelligent tools.

    This doesn’t mean that people are becoming unnecessary. It means that the value of a team is increasingly determined by its ability to make decisions, solve problems and orchestrate technology.

    What this changes

    • More flexible development teams.
    • Less time spent on repetitive tasks.
    • Greater importance of technical leadership.
    • New ways of organizing software projects.
  4. The Role of Developers Is Evolving

    AI is changing what it means to be a software developer.

    Writing code remains important, but it is no longer the only defining skill. Understanding business requirements, designing system architecture, evaluating AI-generated solutions and making technical decisions are becoming increasingly valuable.

    Developers are moving from writing every line of code themselves towards directing, reviewing and improving work produced with AI assistance.

    The ability to work effectively with AI is becoming a new professional skill — alongside engineering fundamentals, critical thinking and problem-solving.

    What this changes

    • Greater emphasis on architecture and system thinking.
    • AI-assisted coding becoming part of everyday work.
    • More importance placed on reviewing and validating generated code.
    • New skills and responsibilities across engineering teams.
  5. Software Is Becoming More Intelligent

    Traditional software primarily follows predefined rules, workflows and user interactions. AI introduces a new layer of intelligence.

    Applications can now understand natural language, interpret information, recognize patterns, generate content and support decisions. AI agents can go further by planning and executing multi-step tasks.

    This opens the door to a new generation of products: applications that don’t just store information or automate predefined actions, but actively help users achieve their goals.

    The opportunity is not simply to add a chatbot to an existing application. It is to rethink how people interact with software and how business processes can work.

    What this changes

    • Natural language interfaces.
    • AI-powered assistants and agents.
    • Intelligent automation.
    • Personalized user experiences.
    • Applications capable of understanding context and supporting decisions.
  6. The Competitive Advantage Is Shifting

    As AI tools become more widely available, access to technology alone is no longer a competitive advantage.

    The real difference comes from knowing where to apply AI, how to integrate it into existing systems and how to turn its capabilities into measurable business outcomes.

    Companies that rethink their processes and business models can create new services, improve customer experiences and respond to market changes more quickly.

    Those that simply add AI tools without changing how they work may see much smaller benefits.

    What this changes

    • New AI-driven business models.
    • Faster product experimentation.
    • Greater opportunities for innovation.
    • Increased pressure to modernize existing systems.
    • A stronger focus on measurable business value.

04For your business

What Do These Changes Mean for Your Business?

The transformation of the IT industry creates opportunities for companies of every size — not just technology businesses.

You don’t necessarily need to build an AI product from scratch. Sometimes the biggest opportunity lies in improving an existing application, connecting your systems or automating a process that currently consumes hours of manual work.

AI can help you

  • Build new products

    Turn ideas into products, applications and services with new development possibilities.

  • Modernize existing software

    Extend your current applications with intelligent features and AI capabilities.

  • Automate business operations

    Reduce repetitive work and connect processes that previously required manual intervention.

  • Make better use of data

    Extract insights from information and support more informed business decisions.

  • Create new customer experiences

    Build intelligent interfaces, assistants and personalized services.

05The opportunity

The Opportunity Is Not Just to Use AI. It’s to Rethink What’s Possible.

The biggest winners of the AI transformation won’t necessarily be the companies using the most tools. They will be the ones that understand how to apply AI to real problems.

We help businesses navigate this shift — combining software engineering, product thinking and AI capabilities to create solutions that make a difference.

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